{"id":58804,"date":"2024-02-28T22:22:26","date_gmt":"2024-02-28T19:22:26","guid":{"rendered":"https:\/\/ambylegal.by\/news\/how-to-conduct-an-advertising-game-in-belarus\/"},"modified":"2024-02-28T22:22:26","modified_gmt":"2024-02-28T19:22:26","slug":"how-to-conduct-an-advertising-game-in-belarus","status":"publish","type":"post","link":"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/","title":{"rendered":"Comment organiser un jeu publicitaire en Bi\u00e9lorussie"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Pourquoi_il_est_crucial_de_respecter_la_procedure_dorganisation_dun_jeu_publicitaire_en_Bielorussie\" >Pourquoi il est crucial de respecter la proc\u00e9dure d&rsquo;organisation d&rsquo;un jeu publicitaire en Bi\u00e9lorussie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Que_faut-il_faire_apres_lobtention_du_certificat_denregistrement_du_jeu_publicitaire_aupres_du_MART\" >Que faut-il faire apr\u00e8s l&rsquo;obtention du certificat d&rsquo;enregistrement du jeu publicitaire aupr\u00e8s du MART ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Quelles_sont_les_restrictions_et_interdictions_applicables_aux_jeux_promotionnels\" >Quelles sont les restrictions et interdictions applicables aux jeux promotionnels ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Modalites_de_realisation_du_tirage_au_sort\" >Modalit\u00e9s de r\u00e9alisation du tirage au sort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Que_faire_apres_le_tirage_au_sort_des_lots\" >Que faire apr\u00e8s le tirage au sort des lots ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Ne_pas_oublier_dadresser_le_rapport_dexecution_au_MART\" >Ne pas oublier d&rsquo;adresser le rapport d&rsquo;ex\u00e9cution au MART<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Archivage_des_documents_relatifs_au_jeu_publicitaire\" >Archivage des documents relatifs au jeu publicitaire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Quelles_evolutions_pour_les_jeux_publicitaires_en_Bielorussie_a_compter_davril_2024\" >Quelles \u00e9volutions pour les jeux publicitaires en Bi\u00e9lorussie \u00e0 compter d&rsquo;avril 2024 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Quelles_manifestations_echappent_au_regime_des_jeux_promotionnels_depuis_avril_2024\" >Quelles manifestations \u00e9chappent au r\u00e9gime des jeux promotionnels depuis avril 2024 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ambylegal.by\/fr\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Contactez-nous\" >Contactez-nous<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Les entreprises recourant aux jeux publicitaires pour promouvoir leurs marques peuvent obtenir l&rsquo;autorisation d&rsquo;organiser de telles op\u00e9rations apr\u00e8s enregistrement du r\u00e8glement aupr\u00e8s du <a href=\"https:\/\/www.mart.gov.by\/\">minist\u00e8re de la R\u00e9gulation antimonopole et du Commerce<\/a> (MART). Une fois le certificat d&rsquo;enregistrement d&rsquo;\u00c9tat d\u00e9livr\u00e9 par le MART, la soci\u00e9t\u00e9 est tenue de respecter strictement les r\u00e8gles \u00e9tablies. Cette proc\u00e9dure comporte diverses subtilit\u00e9s ; c&rsquo;est pourquoi, pour toute information approfondie sur l&rsquo;organisation d&rsquo;un jeu publicitaire en Bi\u00e9lorussie, vous pouvez consulter nos avocats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_il_est_crucial_de_respecter_la_procedure_dorganisation_dun_jeu_publicitaire_en_Bielorussie\"><\/span><strong>Pourquoi il est crucial de respecter la proc\u00e9dure d&rsquo;organisation d&rsquo;un jeu publicitaire en Bi\u00e9lorussie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le respect de la proc\u00e9dure d&rsquo;organisation des jeux publicitaires en Bi\u00e9lorussie est primordial pour plusieurs raisons :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Protection des consommateurs.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des jeux publicitaires correctement organis\u00e9s et men\u00e9s prot\u00e8gent les droits des consommateurs contre la fraude et les pratiques d\u00e9loyales des organisateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Conformit\u00e9 r\u00e9glementaire.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La l\u00e9gislation bi\u00e9lorusse encadre strictement la publicit\u00e9 et les op\u00e9rations promotionnelles. Le respect des r\u00e8gles d&rsquo;organisation permet aux annonceurs d&rsquo;\u00e9viter toute infraction et d&rsquo;\u00e9chapper aux amendes ou sanctions. \u00c0 titre d&rsquo;exemple, l&rsquo;exploitation d&rsquo;un jeu publicitaire en violation des exigences l\u00e9gales et du r\u00e8glement enregistr\u00e9 expose l&rsquo;entreprise \u00e0 une amende administrative pouvant atteindre 500 unit\u00e9s de base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Professionnalisme et confiance.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un jeu publicitaire rigoureusement organis\u00e9 et honn\u00eatement conduit renforce la confiance des consommateurs dans la marque ou l&rsquo;entreprise, tout en valorisant son professionnalisme aux yeux du public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Efficacit\u00e9 et performance.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le suivi rigoureux de la proc\u00e9dure garantit l&rsquo;atteinte des objectifs fix\u00e9s et maximise l&rsquo;efficacit\u00e9 de la campagne marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, le respect de la proc\u00e9dure d&rsquo;organisation des jeux publicitaires est vital pour garantir la l\u00e9galit\u00e9, prot\u00e9ger les int\u00e9r\u00eats des consommateurs, consolider la confiance envers la marque et assurer le succ\u00e8s des actions promotionnelles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/ambylegal.by\/wp-content\/uploads\/2024\/02\/young-caucasian-people-collaborating-computer-scam-call-center-office-1.png\" alt=\"\" class=\"wp-image-10040\" srcset=\"https:\/\/ambylegal.by\/wp-content\/uploads\/2024\/02\/young-caucasian-people-collaborating-computer-scam-call-center-office-1.png 1000w, https:\/\/ambylegal.by\/wp-content\/uploads\/2024\/02\/young-caucasian-people-collaborating-computer-scam-call-center-office-1-300x200.png 300w, https:\/\/ambylegal.by\/wp-content\/uploads\/2024\/02\/young-caucasian-people-collaborating-computer-scam-call-center-office-1-768x512.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_faut-il_faire_apres_lobtention_du_certificat_denregistrement_du_jeu_publicitaire_aupres_du_MART\"><\/span><strong>Que faut-il faire apr\u00e8s l&rsquo;obtention du certificat d&rsquo;enregistrement du jeu publicitaire aupr\u00e8s du MART ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;obtention du certificat d&rsquo;enregistrement d&rsquo;\u00c9tat ne permet pas de lancer imm\u00e9diatement le jeu publicitaire. Auparavant, il est imp\u00e9ratif de publier le r\u00e8glement de l&rsquo;op\u00e9ration dans un support de presse \u00e9crite diffus\u00e9 sur le territoire o\u00f9 se d\u00e9roulera le jeu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9tape 1. D\u00e9limiter la zone g\u00e9ographique de diffusion du jeu publicitaire<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le jeu publicitaire se d\u00e9roule hors ligne dans des points de vente ou autres sites, il convient d&rsquo;identifier les p\u00e9riodiques diffus\u00e9s sur ces zones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cas de jeu organis\u00e9 en ligne, l&rsquo;acc\u00e8s s&rsquo;\u00e9tend g\u00e9n\u00e9ralement \u00e0 l&rsquo;ensemble du territoire bi\u00e9lorusse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9tape 2. Choisir le support de presse \u00e9crite pour la publication du r\u00e8glement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les m\u00e9dias imprim\u00e9s locaux ou nationaux, il s&rsquo;agit de s\u00e9lectionner la parution ad\u00e9quate, en tenant compte des d\u00e9lais de publication et de coordination avec la r\u00e9daction au regard de la date de lancement du jeu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9tape 3. Transmettre le r\u00e8glement du jeu pour publication dans la presse<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre le r\u00e8glement du jeu publicitaire, la publication doit mentionner le num\u00e9ro et les r\u00e9f\u00e9rences du certificat d&rsquo;enregistrement d&rsquo;\u00c9tat ainsi que l&rsquo;adresse du site Internet h\u00e9bergeant le r\u00e8glement complet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelles_sont_les_restrictions_et_interdictions_applicables_aux_jeux_promotionnels\"><\/span><strong>Quelles sont les restrictions et interdictions applicables aux jeux promotionnels ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durant toute la p\u00e9riode de l&rsquo;op\u00e9ration, l&rsquo;organisateur est soumis aux interdictions suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interdiction de modifier la composition et le volume du fonds de lots ;<\/li>\n\n\n\n<li>Interdiction de modifier le r\u00e8glement du jeu enregistr\u00e9 aupr\u00e8s du MART ;<\/li>\n\n\n\n<li>Interdiction de subordonner la participation des consommateurs au versement d&rsquo;une contrepartie financi\u00e8re ;<\/li>\n\n\n\n<li>Interdiction d&rsquo;augmenter le prix des marchandises faisant l&rsquo;objet de la promotion ;<\/li>\n\n\n\n<li>Interdiction de fixer un nombre minimal de participants requis pour valider le tirage au sort du fonds de lots.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modalites_de_realisation_du_tirage_au_sort\"><\/span><strong>Modalit\u00e9s de r\u00e9alisation du tirage au sort<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La condition fondamentale du tirage est qu&rsquo;il doit se d\u00e9rouler publiquement, en pr\u00e9sence des participants souhaitant y assister. L&rsquo;utilisation de logiciels informatiques automatis\u00e9s est interdite pour le tirage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sultats du tirage doivent \u00eatre al\u00e9atoires, ind\u00e9pendants de la volont\u00e9 de l&rsquo;organisateur et ne sauraient \u00eatre pr\u00e9d\u00e9termin\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_faire_apres_le_tirage_au_sort_des_lots\"><\/span><strong>Que faire apr\u00e8s le tirage au sort des lots ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;issue du tirage, il convient de se reporter au r\u00e8glement pour respecter les d\u00e9lais de publication des r\u00e9sultats, g\u00e9n\u00e9ralement parus dans le m\u00eame support de presse. Pour pr\u00e9venir tout manquement, il est recommand\u00e9 d&rsquo;anticiper cette publication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines mentions obligatoires doivent y figurer, telles que l&rsquo;identit\u00e9 de l&rsquo;organisateur, la d\u00e9nomination du jeu, les dates de d\u00e9but et de fin, ainsi qu&rsquo;un num\u00e9ro de t\u00e9l\u00e9phone de contact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le nombre de gagnants exc\u00e8de 100 personnes, leurs noms, initiales et la nature des lots peuvent \u00eatre publi\u00e9s sur un site Internet, \u00e0 condition que l&rsquo;avis de presse comporte un lien vers ladite page. L&rsquo;acc\u00e8s \u00e0 ces informations en ligne doit \u00eatre gratuit, sans formalit\u00e9 d&rsquo;inscription, et maintenu pendant au moins 2 mois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ne_pas_oublier_dadresser_le_rapport_dexecution_au_MART\"><\/span><strong>Ne pas oublier d&rsquo;adresser le rapport d&rsquo;ex\u00e9cution au MART<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au terme du jeu promotionnel, l&rsquo;organisateur doit transmettre un rapport au MART dans un d\u00e9lai de 30 jours, comprenant notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les donn\u00e9es personnelles des gagnants, la nature des lots et leur d\u00e9livrance effective ;<\/li>\n\n\n\n<li>L&rsquo;indication d&rsquo;\u00e9ventuelles infractions constat\u00e9es pendant l&rsquo;op\u00e9ration ;<\/li>\n\n\n\n<li>Le recensement des r\u00e9clamations re\u00e7ues ;<\/li>\n\n\n\n<li>Les justificatifs de publication du r\u00e8glement.<\/li>\n\n\n\n<li>Le r\u00e8glement du jeu et l&rsquo;avis de publication des r\u00e9sultats doivent \u00eatre annex\u00e9s au rapport.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Archivage_des_documents_relatifs_au_jeu_publicitaire\"><\/span><strong>Archivage des documents relatifs au jeu publicitaire<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;organisateur est tenu de conserver l&rsquo;ensemble des documents, articles et mat\u00e9riels li\u00e9s au jeu publicitaire pendant une dur\u00e9e de 3 ans \u00e0 compter de la fin de l&rsquo;op\u00e9ration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sont notamment archiv\u00e9s les bulletins de participation, flyers, re\u00e7us, emballages promotionnels, les donn\u00e9es du site web d&rsquo;enregistrement ainsi que les pi\u00e8ces justificatives de remise des prix aux gagnants.<\/p>\n\n\n<div class=\"bcta bcta--post \">\r\n    <div class=\"bcta__title title\">Avis juridique en Bi\u00e9lorussie<\/div>\r\n    <div class=\"bcta__snippet\">Obtenez un avis juridique en Bi\u00e9lorussie tenant compte des standards internationaux et de la r\u00e9glementation locale.<\/div>\r\n        <div class=\"bcta__more\">\r\n        <a href=\"https:\/\/ambylegal.by\/fr\/services\/legal-opinions-in-belarus\/\" class=\"btn btn--outline\">\r\n\t\t\tEn savoir plus            <span class=\"btn__icon btn__icon--arrow\"><\/span>\r\n        <\/a>\r\n    <\/div>\r\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelles_evolutions_pour_les_jeux_publicitaires_en_Bielorussie_a_compter_davril_2024\"><\/span><strong>Quelles \u00e9volutions pour les jeux publicitaires en Bi\u00e9lorussie \u00e0 compter d&rsquo;avril 2024 ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1. Depuis le 27 avril 2024, la proc\u00e9dure d&rsquo;organisation des jeux promotionnels dont le fonds de lots ne d\u00e9passe pas 40 unit\u00e9s de base a \u00e9t\u00e9 simplifi\u00e9e. Cela repr\u00e9sente environ 1 600 roubles bi\u00e9lorusses. Ces jeux promotionnels n&rsquo;ont pas besoin d&rsquo;\u00eatre enregistr\u00e9s aupr\u00e8s du MART.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils sont conduits selon le r\u00e8glement approuv\u00e9 par l&rsquo;organisateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fonds de lots doit \u00eatre enti\u00e8rement constitu\u00e9 d\u00e8s le lancement du jeu et peut inclure des ch\u00e8ques-cadeaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. L&rsquo;obligation de publier les r\u00e9sultats dans la presse \u00e9crite est supprim\u00e9e lorsque le nombre de gagnants d\u00e9passe 100 personnes ; l&rsquo;organisateur peut diffuser ces informations sur un site Internet pendant au moins 2 mois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De m\u00eame, pour les jeux exclusivement en ligne, la publication dans la presse n&rsquo;est plus requise, la liste des gagnants devant simplement figurer sur la plateforme d&rsquo;organisation durant 2 mois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Pour tout jeu en ligne, l&rsquo;organisateur doit veiller \u00e0 ce que les participants n&rsquo;utilisent que des ressources Internet enregistr\u00e9es conform\u00e9ment \u00e0 la l\u00e9gislation bi\u00e9lorusse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelles_manifestations_echappent_au_regime_des_jeux_promotionnels_depuis_avril_2024\"><\/span><strong>Quelles manifestations \u00e9chappent au r\u00e9gime des jeux promotionnels depuis avril 2024 ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 compter du 27 avril 2024, certains \u00e9v\u00e9nements marketing organis\u00e9s par les marques ne sont plus qualifi\u00e9s de jeux publicitaires. Il s&rsquo;agit des concours et animations ouverts sans obligation d&rsquo;achat ni commande pr\u00e9alable, g\u00e9n\u00e9ralement h\u00e9berg\u00e9s sur des plateformes num\u00e9riques libres (sites web, applications ou blogs).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contactez-nous\"><\/span><strong>Contactez-nous<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez des questions relatives aux jeux publicitaires, nous serons ravis <a href=\"https:\/\/ambylegal.by\/fr\/contact-us\/\">de vous aider<\/a> ! Notre longue exp\u00e9rience en mati\u00e8re d&rsquo;accompagnement juridique et comptable des op\u00e9rations promotionnelles vous assistera dans la r\u00e9solution de tout litige.<br>Pour votre commodit\u00e9, vous pouvez nous joindre par t\u00e9l\u00e9phone ou par e-mail :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+375 29 505 10 51 (WhatsApp\/Telegram\/Viber);<\/li>\n\n\n\n<li>info@ambylegal.by.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les entreprises recourant aux jeux publicitaires pour promouvoir leurs marques peuvent obtenir l&rsquo;autorisation d&rsquo;organiser de telles op\u00e9rations apr\u00e8s enregistrement du r\u00e8glement aupr\u00e8s du minist\u00e8re de la R\u00e9gulation antimonopole et du Commerce (MART). Une fois le certificat d&rsquo;enregistrement d&rsquo;\u00c9tat d\u00e9livr\u00e9 par le MART, la soci\u00e9t\u00e9 est tenue de respecter strictement les r\u00e8gles \u00e9tablies. Cette proc\u00e9dure comporte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3828],"tags":[],"class_list":["post-58804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment organiser un jeu publicitaire en Bi\u00e9lorussie | Amby Legal<\/title>\n<meta name=\"description\" content=\"Comment organiser un jeu publicitaire en Bi\u00e9lorussie ? Cette proc\u00e9dure comporte de nombreuses nuances. 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