{"id":58855,"date":"2024-02-28T22:22:26","date_gmt":"2024-02-28T19:22:26","guid":{"rendered":"https:\/\/ambylegal.by\/news\/how-to-conduct-an-advertising-game-in-belarus\/"},"modified":"2024-02-28T22:22:26","modified_gmt":"2024-02-28T19:22:26","slug":"how-to-conduct-an-advertising-game-in-belarus","status":"publish","type":"post","link":"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/","title":{"rendered":"Como realizar um jogo publicit\u00e1rio na Bielorr\u00fassia"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Porque_e_importante_respeitar_o_procedimento_estabelecido_para_a_realizacao_de_um_jogo_publicitario_na_Bielorrussia\" >Porque \u00e9 importante respeitar o procedimento estabelecido para a realiza\u00e7\u00e3o de um jogo publicit\u00e1rio na Bielorr\u00fassia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#O_que_deve_ser_feito_apos_a_rececao_do_certificado_de_registo_do_jogo_publicitario_no_MART\" >O que deve ser feito ap\u00f3s a rece\u00e7\u00e3o do certificado de registo do jogo publicit\u00e1rio no MART<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Quais_sao_as_especificidades_e_limitacoes_do_jogo_promocional\" >Quais s\u00e3o as especificidades e limita\u00e7\u00f5es do jogo promocional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Como_realizar_o_sorteio_do_fundo_de_premios\" >Como realizar o sorteio do fundo de pr\u00e9mios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#O_que_fazer_apos_o_sorteio_do_fundo_de_premios\" >O que fazer ap\u00f3s o sorteio do fundo de pr\u00e9mios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Nao_se_esqueca_de_reportar_o_jogo_publicitario_ao_MART\" >N\u00e3o se esque\u00e7a de reportar o jogo publicit\u00e1rio ao MART<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Conservacao_de_materiais_relacionados_com_o_jogo_publicitario\" >Conserva\u00e7\u00e3o de materiais relacionados com o jogo publicit\u00e1rio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#O_que_muda_na_realizacao_de_jogos_publicitarios_na_Bielorrussia_a_partir_de_abril_de_2024\" >O que muda na realiza\u00e7\u00e3o de jogos publicit\u00e1rios na Bielorr\u00fassia a partir de abril de 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Que_eventos_deixam_de_ser_considerados_jogos_promocionais_a_partir_de_abril_de_2024\" >Que eventos deixam de ser considerados jogos promocionais a partir de abril de 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ambylegal.by\/pt\/news\/how-to-conduct-an-advertising-game-in-belarus\/#Contacte-nos\" >Contacte-nos<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">As empresas que utilizam jogos publicit\u00e1rios para promover as suas marcas podem obter autoriza\u00e7\u00e3o para a respetiva realiza\u00e7\u00e3o ap\u00f3s o registo do regulamento do jogo junto do <a href=\"https:\/\/www.mart.gov.by\/\">Minist\u00e9rio da Regula\u00e7\u00e3o Antimonopolista e do Com\u00e9rcio<\/a> (MART). Ap\u00f3s a obten\u00e7\u00e3o do certificado de registo estatal do jogo publicit\u00e1rio emitido pelo MART, a empresa fica obrigada a cumprir as regras estabelecidas para o jogo. Este procedimento comporta diversas nuances, pelo que, caso necessite de informa\u00e7\u00f5es detalhadas sobre o procedimento de realiza\u00e7\u00e3o de um jogo publicit\u00e1rio na Bielorr\u00fassia, poder\u00e1 consultar os nossos advogados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Porque_e_importante_respeitar_o_procedimento_estabelecido_para_a_realizacao_de_um_jogo_publicitario_na_Bielorrussia\"><\/span><strong>Porque \u00e9 importante respeitar o procedimento estabelecido para a realiza\u00e7\u00e3o de um jogo publicit\u00e1rio na Bielorr\u00fassia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O cumprimento do procedimento de realiza\u00e7\u00e3o de jogos publicit\u00e1rios na Bielorr\u00fassia \u00e9 essencial por v\u00e1rias raz\u00f5es:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Prote\u00e7\u00e3o do consumidor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os jogos publicit\u00e1rios devidamente organizados e conduzidos protegem os direitos dos consumidores contra fraudes e pr\u00e1ticas desleais por parte dos organizadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Cumprimento da lei.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Bielorr\u00fassia, existem leis e regulamentos que regem a realiza\u00e7\u00e3o de publicidade e promo\u00e7\u00f5es. O cumprimento do procedimento de realiza\u00e7\u00e3o de jogos promocionais ajuda os organizadores a evitar viola\u00e7\u00f5es legais, multas ou san\u00e7\u00f5es. A t\u00edtulo exemplificativo, a explora\u00e7\u00e3o de um jogo publicit\u00e1rio em viola\u00e7\u00e3o dos requisitos legais e do respetivo regulamento \u00e9 pun\u00edvel com coima administrativa para as empresas que pode atingir 500 unidades de base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Profissionalismo e confian\u00e7a.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um jogo publicit\u00e1rio devidamente organizado e honestamente conduzido contribui para refor\u00e7ar a confian\u00e7a dos consumidores na marca ou empresa, elevando simultaneamente o seu n\u00edvel profissional perante o p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Efici\u00eancia e efic\u00e1cia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O respeito pelos tr\u00e2mites durante o jogo publicit\u00e1rio ajuda a alcan\u00e7ar as metas e objetivos estipulados e a maximizar a efic\u00e1cia da campanha de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, o cumprimento do procedimento de realiza\u00e7\u00e3o de jogos publicit\u00e1rios \u00e9 vital para assegurar a legalidade, proteger os interesses dos consumidores, refor\u00e7ar a confian\u00e7a na marca e alcan\u00e7ar resultados eficazes nas promo\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/ambylegal.by\/wp-content\/uploads\/2024\/02\/young-caucasian-people-collaborating-computer-scam-call-center-office-1.png\" alt=\"\" class=\"wp-image-10040\" srcset=\"https:\/\/ambylegal.by\/wp-content\/uploads\/2024\/02\/young-caucasian-people-collaborating-computer-scam-call-center-office-1.png 1000w, https:\/\/ambylegal.by\/wp-content\/uploads\/2024\/02\/young-caucasian-people-collaborating-computer-scam-call-center-office-1-300x200.png 300w, https:\/\/ambylegal.by\/wp-content\/uploads\/2024\/02\/young-caucasian-people-collaborating-computer-scam-call-center-office-1-768x512.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_deve_ser_feito_apos_a_rececao_do_certificado_de_registo_do_jogo_publicitario_no_MART\"><\/span><strong>O que deve ser feito ap\u00f3s a rece\u00e7\u00e3o do certificado de registo do jogo publicit\u00e1rio no MART<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s a obten\u00e7\u00e3o do certificado de registo estatal de um jogo publicit\u00e1rio, n\u00e3o se deve iniciar imediatamente a sua execu\u00e7\u00e3o. Antes de lan\u00e7ar o jogo publicit\u00e1rio, \u00e9 obrigat\u00f3rio publicar o respetivo regulamento num \u00f3rg\u00e3o de comunica\u00e7\u00e3o social impresso distribu\u00eddo no territ\u00f3rio onde o jogo vai realizar-se.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Passo 1. Determinar o territ\u00f3rio de realiza\u00e7\u00e3o do jogo publicit\u00e1rio<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um jogo publicit\u00e1rio \u00e9 realizado presencialmente num estabelecimento comercial ou noutro local, importa apurar quais os \u00f3rg\u00e3os de comunica\u00e7\u00e3o social impressos que circulam no territ\u00f3rio desses locais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o jogo publicit\u00e1rio \u00e9 realizado online, \u00e9 prov\u00e1vel que exista acesso ao recurso em todo o territ\u00f3rio da Bielorr\u00fassia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Passo 2. Determinar em que \u00f3rg\u00e3o de imprensa publicar o regulamento do jogo publicit\u00e1rio<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De entre os meios de comunica\u00e7\u00e3o social impressos locais e republicanos, deve escolher-se a publica\u00e7\u00e3o adequada, tendo presente que ser\u00e1 necess\u00e1rio tempo para a publica\u00e7\u00e3o e concerta\u00e7\u00e3o pr\u00e9via com o conselho de reda\u00e7\u00e3o, acautelando a data de in\u00edcio do jogo publicit\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Passo 3. Enviar o regulamento do jogo publicit\u00e1rio para publica\u00e7\u00e3o na imprensa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m do regulamento do jogo publicit\u00e1rio, \u00e9 obrigat\u00f3rio publicar informa\u00e7\u00f5es sobre o n\u00famero do certificado de registo estatal e demais dados do certificado, bem como o endere\u00e7o do s\u00edtio web onde se encontra alojado o regulamento integral do jogo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_sao_as_especificidades_e_limitacoes_do_jogo_promocional\"><\/span><strong>Quais s\u00e3o as especificidades e limita\u00e7\u00f5es do jogo promocional<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para a realiza\u00e7\u00e3o de um jogo publicit\u00e1rio, o organizador fica sujeito \u00e0s seguintes restri\u00e7\u00f5es durante o per\u00edodo de vig\u00eancia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proibi\u00e7\u00e3o de alterar a composi\u00e7\u00e3o e o montante do fundo de pr\u00e9mios.<\/li>\n\n\n\n<li>Proibi\u00e7\u00e3o de alterar o regulamento do jogo publicit\u00e1rio registado junto do Minist\u00e9rio da Regula\u00e7\u00e3o Antimonopolista e do Com\u00e9rcio.<\/li>\n\n\n\n<li>Proibi\u00e7\u00e3o de cobrar qualquer quantia aos consumidores pela participa\u00e7\u00e3o no jogo publicit\u00e1rio.<\/li>\n\n\n\n<li>Proibi\u00e7\u00e3o de aumentar os pre\u00e7os dos bens promovidos no \u00e2mbito do jogo publicit\u00e1rio.<\/li>\n\n\n\n<li>Proibi\u00e7\u00e3o de estabelecer um n\u00famero m\u00ednimo de participantes no jogo publicit\u00e1rio como condi\u00e7\u00e3o para o sorteio do fundo de pr\u00e9mios.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_realizar_o_sorteio_do_fundo_de_premios\"><\/span><strong>Como realizar o sorteio do fundo de pr\u00e9mios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A condi\u00e7\u00e3o primordial do sorteio \u00e9 que o mesmo se realize publicamente, na presen\u00e7a dos participantes do jogo publicit\u00e1rio que desejem assistir. N\u00e3o podem ser utilizados meios inform\u00e1ticos ou de software no sorteio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados do sorteio devem ser aleat\u00f3rios, independentes da vontade do organizador e n\u00e3o podem ser previamente combinados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_fazer_apos_o_sorteio_do_fundo_de_premios\"><\/span><strong>O que fazer ap\u00f3s o sorteio do fundo de pr\u00e9mios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Efetuado o sorteio, deve consultar-se o regulamento do jogo publicit\u00e1rio para verificar o prazo estipulado para a publica\u00e7\u00e3o dos resultados. Esta informa\u00e7\u00e3o \u00e9 habitualmente divulgada no mesmo \u00f3rg\u00e3o de imprensa onde foi publicado o regulamento do jogo. Para prevenir infra\u00e7\u00f5es ao regulamento, recomenda-se agendar a publica\u00e7\u00e3o com anteced\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A publica\u00e7\u00e3o deve conter obrigatoriamente determinadas informa\u00e7\u00f5es, tais como dados sobre o organizador, denomina\u00e7\u00e3o do jogo, datas de in\u00edcio e termo, n\u00famero de telefone de contacto para esclarecimentos, entre outros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caso o n\u00famero de vencedores do jogo exceda 100 pessoas, os respetivos apelidos, iniciais e dados sobre os pr\u00e9mios podem ser publicados num s\u00edtio web na internet, devendo a publica\u00e7\u00e3o na imprensa conter um link para esse site. O acesso a esta informa\u00e7\u00e3o no site deve ser gratuito e dispensar registo contratual, devendo manter-se dispon\u00edvel online durante pelo menos 2 meses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nao_se_esqueca_de_reportar_o_jogo_publicitario_ao_MART\"><\/span><strong>N\u00e3o se esque\u00e7a de reportar o jogo publicit\u00e1rio ao MART<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conclu\u00eddo o jogo promocional, o organizador deve enviar um relat\u00f3rio sobre o jogo ao MART no prazo de 30 dias. O relat\u00f3rio deve conter determinadas informa\u00e7\u00f5es obrigat\u00f3rias, nomeadamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados pessoais dos vencedores, informa\u00e7\u00f5es sobre os pr\u00e9mios e respetiva entrega.<\/li>\n\n\n\n<li>Indica\u00e7\u00e3o sobre se ocorreram infra\u00e7\u00f5es durante a realiza\u00e7\u00e3o do jogo publicit\u00e1rio.<\/li>\n\n\n\n<li>Indica\u00e7\u00e3o sobre se foram registadas reclama\u00e7\u00f5es durante o jogo promocional.<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre a publica\u00e7\u00e3o do regulamento do jogo publicit\u00e1rio.<\/li>\n\n\n\n<li>O relat\u00f3rio deve ser acompanhado pelo regulamento do jogo publicit\u00e1rio e pelos elementos comprovativos dos resultados da sua execu\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conservacao_de_materiais_relacionados_com_o_jogo_publicitario\"><\/span><strong>Conserva\u00e7\u00e3o de materiais relacionados com o jogo publicit\u00e1rio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O organizador deve conservar os documentos, artigos e materiais relacionados com o jogo publicit\u00e1rio pelo prazo de 3 anos a contar do termo do jogo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nomeadamente, devem ser arquivados question\u00e1rios, folhetos, recibos, embalagens de produtos, registos do recurso online onde os participantes foram inscritos, bem como documentos comprovativos da atribui\u00e7\u00e3o e entrega de pr\u00e9mios aos vencedores.<\/p>\n\n\n<div class=\"bcta bcta--post \">\r\n    <div class=\"bcta__title title\">Parecer jur\u00eddico na Bielorr\u00fassia<\/div>\r\n    <div class=\"bcta__snippet\">Obtenha um parecer jur\u00eddico na Bielorr\u00fassia em conformidade com as normas internacionais e a legisla\u00e7\u00e3o local!<\/div>\r\n        <div class=\"bcta__more\">\r\n        <a href=\"https:\/\/ambylegal.by\/pt\/services\/legal-opinions-in-belarus\/\" class=\"btn btn--outline\">\r\n\t\t\tSaber mais            <span class=\"btn__icon btn__icon--arrow\"><\/span>\r\n        <\/a>\r\n    <\/div>\r\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_muda_na_realizacao_de_jogos_publicitarios_na_Bielorrussia_a_partir_de_abril_de_2024\"><\/span><strong>O que muda na realiza\u00e7\u00e3o de jogos publicit\u00e1rios na Bielorr\u00fassia a partir de abril de 2024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1. Desde 27 de abril de 2024, foi simplificado o procedimento de realiza\u00e7\u00e3o de jogos promocionais cujo fundo de pr\u00e9mios n\u00e3o exceda 40 unidades de base (cerca de 1 600 rublos bielorrussos). Tais jogos promocionais dispensam registo pr\u00e9vio no MART.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os mesmos realizam-se ao abrigo de regulamento aprovado pelo organizador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O fundo de pr\u00e9mios para estes jogos promocionais deve estar integralmente constitu\u00eddo no in\u00edcio do jogo, podendo incluir vales-oferta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Deixa de ser obrigat\u00f3ria a publica\u00e7\u00e3o de informa\u00e7\u00f5es sobre o jogo publicit\u00e1rio na imprensa quando houver mais de 100 vencedores, podendo o organizador divulgar os premiados num recurso de internet durante pelo menos 2 meses ap\u00f3s o termo do jogo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tratando-se de um jogo publicit\u00e1rio realizado online, tamb\u00e9m se dispensa a publica\u00e7\u00e3o em \u00f3rg\u00e3os de imprensa, devendo a informa\u00e7\u00e3o sobre os vencedores constar do recurso onde o jogo foi realizado pelo per\u00edodo de 2 meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Na condu\u00e7\u00e3o de qualquer jogo publicit\u00e1rio online, o organizador deve garantir que os participantes utilizam exclusivamente recursos de internet registados ao abrigo da lei bielorrussa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_eventos_deixam_de_ser_considerados_jogos_promocionais_a_partir_de_abril_de_2024\"><\/span><strong>Que eventos deixam de ser considerados jogos promocionais a partir de abril de 2024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de 27 de abril de 2024, determinados eventos organizados por marcas para fins promocionais deixam de ser enquadrados como jogos publicit\u00e1rios. Trata-se de concursos e eventos que proporcionam oportunidades de participa\u00e7\u00e3o sem exig\u00eancia de compra de bens ou utiliza\u00e7\u00e3o de servi\u00e7os, frequentemente alojados em plataformas gratuitas na internet, tais como sites, aplica\u00e7\u00f5es ou blogs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contacte-nos\"><\/span><strong>Contacte-nos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se tiver alguma d\u00favida relacionada com jogos publicit\u00e1rios, teremos todo o gosto em <a href=\"https:\/\/ambylegal.by\/pt\/contact-us-en\/\">ajud\u00e1-lo<\/a>! A nossa vasta experi\u00eancia no dom\u00ednio do apoio jur\u00eddico e contabil\u00edstico \u00e0 promo\u00e7\u00e3o de marcas ajud\u00e1-lo-\u00e1 a resolver quaisquer lit\u00edgios.<br>Para sua conveni\u00eancia, est\u00e3o dispon\u00edveis op\u00e7\u00f5es de contacto por telefone e e-mail:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+375 29 505 10 51 (WhatsApp\/Telegram\/Viber);<\/li>\n\n\n\n<li>info@ambylegal.by.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As empresas que utilizam jogos publicit\u00e1rios para promover as suas marcas podem obter autoriza\u00e7\u00e3o para a respetiva realiza\u00e7\u00e3o ap\u00f3s o registo do regulamento do jogo junto do Minist\u00e9rio da Regula\u00e7\u00e3o Antimonopolista e do Com\u00e9rcio (MART). Ap\u00f3s a obten\u00e7\u00e3o do certificado de registo estatal do jogo publicit\u00e1rio emitido pelo MART, a empresa fica obrigada a cumprir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3828],"tags":[],"class_list":["post-58855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como realizar um jogo publicit\u00e1rio na Bielorr\u00fassia | Amby Legal<\/title>\n<meta name=\"description\" content=\"Como conduzir um jogo publicit\u00e1rio na Bielorr\u00fassia? Este procedimento comporta diversas nuances. 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