A number of companies are interested in promoting in the Belarusian market. To organize promotion, companies conclude contracts for the provision of marketing and advertising services. Often, templates of such contracts are offered to clients by companies that are engaged in promotion. To protect your interests, you need an analysis of these contracts by an experienced lawyer.

Why Businesses Sign Marketing Service Agreements and What They Should Include

Marketing service agreements are widely used to formalize complex scopes of work — from brand concept development to strategic market analysis. In practice, such contracts often combine multiple services, including research, planning, and even elements of advertising. While this approach is legally acceptable, it’s important to recognize the difference: marketing services focus on analysis, strategy, and positioning, while advertising is centered on creating and distributing promotional content. A properly structured marketing contract benefits the client by clearly outlining goals, deliverables, deadlines, and evaluation criteria. This ensures both transparency and legal protection, particularly when the work includes market trend studies, competitor analysis, and consumer behavior research. Clear contractual terms help align expectations and safeguard the client’s interests throughout the engagement.

When monitoring the quality of marketing services provided, special attention should be paid to the processing of personal data of individuals for marketing purposes. In particular, the consent of an individual is required for the processing of personal data, when this is not related to the conclusion of a contract with him. In case of violations in the processing of personal data, there may be fines from government agencies. Our experienced lawyers will advise you on the processing of personal data of individuals for marketing purposes.

Features of the contract for the provision of advertising services

An agreement for the provision of advertising services is concluded when a company wants to advertise its goods, work, and services. The rules on the contract for the provision of paid services are also applied to the contract for the provision of advertising services, taking into account the specifics of advertising legislation.

Terms of the contract for the provision of advertising services

In the contract for the provision of advertising services, it is necessary to specify the actions to be performed by the advertiser or contractor in the interests of the customer, the types of services to be provided, the place and manner of their provision, as well as the duration of the contract and the territory in which it is valid.

We recommend that you specify in the contract the requirements for the quality of advertising services and how the process of providing services for payment is designed.

You can go to court when a response to a claim has not been received within a month or a refusal has been received in response. A statement of claim is submitted to the court, in which you need to substantiate your claims. The statement of claim must be accompanied by documents that confirm the requirements listed in the claim. Our experienced lawyer can prepare a package of documents for the court, and the lawyer will represent your interests in court.

Before submitting documents to the court, you need to pay a state fee. This is usually 5% of the amount of the claim.

How to Properly Document Performance Under a Marketing Services Contract

Although Chapter 39 of the Civil Code does not directly require acts of acceptance for services rendered, Article 783 allows applying rules of contract law for work, where acceptance acts are mandatory. In the context of a marketing services contract, it’s recommended to prepare detailed acts of rendered services, whether the outcome is tangible (e.g., results of focus groups) or intangible (e.g., consultations).

Such documentation protects both parties: the client avoids paying for incomplete or unprovided services, and the contractor secures legal grounds for payment. A properly drafted act should include the document title, date, contract details, names and titles of signatories, and a full list of completed services. Ideally, the act’s format is approved in advance and attached as an appendix to the main agreement.